Industry digitalisation analysis

Digitalization of clothing, footwear and lifestyle goods retail

The option required by the customer is more easily found and ordered

Digital maturity

Typical digital maturity

Shows the level of digitalisation companies in this line of business typically operate at.

The assessment considers use of core systems, how far processes are digitalised, integrations, data readiness and advanced use of data.

A 3 means ordinary, middling maturity. A 5 is given only where real-time data, automated decisions and advanced optimisation are already a routine part of core operations.

medium
Digitalisation potential

Digitalisation potential

Shows the scale of business impact digitalisation could have in this line of business.

It weighs economic leverage, the scope for digital impact, the scale and repetition of processes, value lost today, and the leverage of better data and decisions.

A business area’s score is calculated from five weighted dimensions. A sector’s score is derived from the scores of its business areas.

80/100
Biggest challenge
Variants data varies between suppliers and channels
Biggest opportunity
The right size is found and reserved faster

Operating model

The clothing buyer chooses a specific size and color, and the stock can be split between stores and warehouse. Seasonal goods have a limited time to be sold.

Seasonal Collections

Items are sold for a limited season. Separately, it is planned what sizes and colors are needed for each store and what to do with the remnants of the season.

Continuously added base range

The same models are sold for a longer period of time. The addition is planned according to the demand for sizes, available balances and the supplier's term.

Trade in single and second-hand clothing

The condition and measurements of each unit may vary, and the resupply of the same product is mostly absent.

Market context

The clothing buyer chooses a model, size and the right method of delivery or withdrawal. In network stores, the same products can be distributed unevenly, and returns temporarily reduce the quantity sold. Clear size information and reliable booking help complete the purchase with less extra questions.

  • Size availabilityThe buyer or consultant must see where exactly the required option can be purchased or reserved.
  • Preparation of returns for tradingThe returned item must be inspected and returned to the stock for sale in a timely manner, while retaining its condition information.

The basic operating model

01

02

03

04

05

06

07

Digital maturity scale

1

Separate records and manual work

Information is mainly held in separate files or notes. Employees pass it on and reconcile it manually.

2

Organised data within individual teams

Teams record their work consistently, but sharing information with colleagues still requires considerable manual checking.

3

Partially integrated systems

Core work is managed in systems. Some information is transferred automatically, but repeated data entry remains.

4

Coordinated systems and teams

Systems deliver the required data on time. Employees can see unfinished work and know who is responsible for resolving discrepancies.

5

Continuous measurement and improvement

The team checks data quality, evaluates results and uses them to improve operations. Automation is applied where its value can be demonstrated.

Executive summary

More accurate options data and balances make consulting and booking easier. Returned goods are worth quickly evaluated so that the right products can be able to return to trading.

Related digitalisation topics

Multichannel Trading PlatformProduct information managementStock ManagementCustomer Loyalty System

Arrange a data chain of models, colors, sizes and returns