Apparel and footwear product information management system

The product team handles clothing and footwear options, dimensions, composition and images. Stores and e-commerce receive goods described in the same way.

The size, color, dimensions and composition of the supplier are assigned differently across different channels. The description shown to the buyer may not match the chosen model option. It is more difficult for the customer to compare the goods and select the size. When he receives an item that does not conform to the description, he can return it, and the team has to correct the information in several channels.

How the solution works

  1. The supplier model is linked to separate combinations of size and color
  2. The size designation shall be verified in conjunction with measurements of a specific product
  3. Confirmed composition, maintenance and image data
  4. Channels pass the same description of a specific item

Key challenges

  • Variants data varies between suppliers and channels

Solution capabilities

Variants structure

Each combination of size and color sold has a stable identifier and a connection to the overall model.

Sizes and Measurements

The size designation is distinguished from the actual product measurements and the logic of brand sizes.

Composition and care

Composition, origin, care information and mandatory attributes are managed in a structured manner.

Images and channel content

The images, colors and presentation order of the model and variants are linked to the same product model.

Business context

Variants data varies between suppliers and channels
The size, color, dimensions and composition of the supplier are assigned differently across different channels. The description shown to the buyer may not match the chosen model option. It is more difficult for the customer to compare the goods and select the size. When he receives an item that does not conform to the description, he can return it, and the team has to correct the information in several channels.
Product description answers questions before purchase
The shopper of clothing chooses according to the dimensions, composition, appearance and care. Consistent data from a specific variant helps to compare the goods on the Internet and to make an inspection in the salon. Less discrepancies between the description and the received goods mean less reason for disappointment and return.

Core features

  • Variants structure
  • Sizes and Measurements
  • Composition and care
  • Images and channel content

Key integrations

ERP or commodity accounting system
SKU, supplier, cost and basic commercial data.
Supplier and Brand Data Sources
Information on models, variations, measurements, composition and images.
E-commerce platform
Product and options information confirmed.
POS and Store Employee Tools
Option identification and product facts for consultation.
Size recommendation system
Measurements and size structure of a specific model.

Potential impact (%)

The ranges indicate an illustrative relative change in the metric under the stated assumptions. Results depend on the starting position and actual use of the solution. Percentages for different metrics must not be added together.

The part of variant data errors in sales channels

12–42%Decreasing

This illustrative scenario assumes that 30-60% of errors can be addressed through the data and rule checks described. That share is assumed to fall by 40-70%. Company data is needed to verify both the addressable share and the resulting change.

Active SKUs are counted, which have had to correct an option, size, color, composition or other fact of the product after publication. The percentage is calculated from the number of all published product options checked.

Time for a new model to prepare sales channels

6–25%Decreasing

This illustrative scenario assumes that 20-50% of waiting caused by missing information or unclear responsibility can be addressed. That share is assumed to fall by 30-50%. Company data is needed to verify both the addressable share and the resulting change.

Measure the time between receipt of supplier data and the publication readiness of the approved model.

Negative feedback on information for clothing select parts

5–20%Decreasing

Indicative assumption: 20-40% of negative reviews relate to missing dress dimensions or variant photos. The solution could reduce this proportion by 25-50%. This is a scenario of potential; assumptions need to be verified by the company's collected reviews.

When a company starts collecting reviews, negative feedback about information for clothing selection is calculated from all assessments received on the topic. The same method of evaluation applies before and after installation and similar customer groups are compared. Without initial data, the actual change is not determined.

Conditional calculation scenarios. The assumptions have not been validated against client measurements.

When this solution is relevant

  • There are many different models, colors and sizes in the range.
  • Commodity data comes from several suppliers or brands
  • In e-commerce, data in sizes, colors or composition is often corrected
  • Size recommendation lacks structured measurements of a specific model

Implementation requirements

The catalog combines codes for models, colors and sizes. The supplier's size designation is provided along with the actual dimensions. Updating images and parameters checks that they are assigned to the right variant of the item.

Further development options

  • Control of discrepancies in measurements provided by suppliers
  • Submission of additional product data for the category

Frequently asked questions

Adapting the solution to your business