Insights on software development and digitalization
Here you'll find useful information about software development services, the latest software trends, and guidance for smooth business digitalization.
B2B E-commerce 2026: What You Need to Know
In 2025, B2B e-commerce sales in the U.S. manufacturing and wholesale sectors grew 13% and reached $2.93 trillion, even though the overall B2B market showed almost no growth during that period. Digital Commerce 360 estimates that more than 90% of B2B transactions in the U.S. already take place electronically.
Digital TransformationDigitalization in Business: What Do Global Studies Say About Its Impact?
The impact of digitalization on business has long been discussed quite abstractly: greater efficiency, better customer experience, faster processes, more data for decisions.
AI & TechnologyLatest Software Trends 2026: What's Worth Implementing in Your Business?
In the 2026 software market, artificial intelligence gets the most attention, but the more important changes for businesses are happening in the systems themselves - they're becoming more integrated with other company data, better adapted to individual users, and capable of taking over an increasingly larger part of the process.
Customer ExperienceWhat impact does a customer self-service portal have on business growth?
Customer self-service is often viewed as a customer support tool. However, a well-designed self-service solution can have a much greater impact on business, so it's more appropriate to evaluate self-service value not by how many features the portal has, but by how it transforms the company's growth economics.
Growth & SalesHow to Increase Sales from Existing Customers: 8 Practical Tips
When looking to grow sales, focus typically shifts to attracting new customers. However, a significant portion of additional revenue can come from your existing customer base.
Growth & SalesWhy aren't your B2B sales growing?
When B2B sales stall, the most common approach is to look for ways to attract more new customers: increasing the advertising budget, setting targets for the sales team, searching for new channels.
Software DevelopmentStandard or Custom System: How to Decide Before Talking to Vendors
Sooner or later, most companies face the same question. A CRM, warehouse management, production planning, or customer self-service system is needed, so a choice must be made: purchase an existing market product or build a solution tailored to your needs.
AI & TechnologyWhy do AI solutions often fail to deliver expected business ROI?
Artificial intelligence (AI) tools have been tested by a large portion of medium and large companies today. However, when asked to evaluate how much a specific solution has saved or earned, there is usually no substantiated answer. The project is running, the team is using it, but the impact on financial results is invisible.
Customer ExperienceWhy aren't customers using your self-service?
Properly implemented customer self-service transforms the entire collaboration model. Customers no longer need to contact a manager for invoices, documents, order status, or repeat purchases, while your team spends less time on repetitive questions and manual information forwarding.
Digital TransformationWhy do employees resist new systems?
When a company launches a digitalization project, most attention is usually given to the solution itself: which system to choose, what features it will have, what it will integrate with, and how the implementation will look. However, even a technically well-executed project may not deliver the expected results if employees do not accept the new system and continue to find ways to work as before.
Digital TransformationWhat did the digitalization analysis of 12 sectors reveal?
After analyzing the business models, most common challenges, and digitalization opportunities across different sectors, we see many similarities.
Growth & SalesThe Best Business Investment
Many investments help a company perform better, but the strongest ones change the relationship between growth and costs.
Digital Transformation10 wholesale sectors – 10 different digitalization logics
We have analyzed 10 wholesale sectors and assessed their digitalization potential, typical maturity, complexity of change, and key opportunities. In this article, we present the main insights from the analysis and a comparison of the sectors.
Efficiency & Data4 tools for your website or portal you probably didn't know about
Google Analytics is installed on many websites. In practice, it often functions as a data warehouse that hardly anyone regularly checks.
Growth & SalesHow to Increase B2B Order Value?
B2B order value is often determined not only by the customer's need, but also by what information they see at the time of purchase: how the price changes with quantity, which products are typically purchased together, what they order regularly, and how much is needed to reach better commercial terms.
Growth & SalesIs your website visitor ready to get in touch?
Very often on company websites we see a similar scenario: at the top of the page - a general promise, a few sentences about services or experience, and immediately after - a call to get in touch.
Customer ExperienceYour company has customers. Do you have a system that helps retain them?
Most companies clearly know how to attract new customers - there's a sales team, a marketing budget, CRM, and defined sales targets. However, after the first sale, much depends on the manager's initiative, personal relationships, individual reminders, or the customer reaching out themselves.
Efficiency & DataYour company already has the data. Now it's time to turn it into action
Most data shows what happened, but doesn't always help you understand what to do next.
AI & TechnologyDon't forget your customers in the AI marathon
Most companies are experimenting and trying to understand where and how to use artificial intelligence. They usually start with optimizing internal processes. But it's equally important not to forget one question: has anything changed for the customer?
Efficiency & DataBusiness systems work. But do they show where money is being lost?
For decision-making managers, it's important not only whether data is stored somewhere, but whether the systems help understand where the business earns, where processes get stuck, and where money is lost or opportunities are not being exploited.
Efficiency & DataCash Flow Management: Why Your Bank Balance Isn't Enough?
Most businesses monitor their accounts, expenses, bank balance, and accounting data daily. However, these numbers alone are often not enough to make sound financial decisions.
Software DevelopmentHow many former employees still have access to your business?
System security is most often discussed through technical matters: passwords, two-factor authentication, server protection, backups. These are very important, but a much simpler and practically very dangerous topic is often forgotten – access management.
Growth & SalesThe customer wants to buy now. Why should they wait for a manager's response?
In many B2B businesses, sales still work in much the same way. A customer wants to know the price, delivery time, stock availability, delivery terms, service process, or a possible solution for their situation. But in the end, they still have to do the same thing - call or write to a manager.
Efficiency & DataHow to shorten the path from invoice to payment in business?
Customer self-service and a more convenient payment process help receive B2B invoice payments faster.
Software DevelopmentHow and Why We Walked Away from €10,000+ While Building Our Website
When creating a new Kinfirm website, we had gone quite far. We had a professionally prepared design, a large portion of the programming work had already been completed, and the total investment had exceeded €10,000.
Customer ExperienceHelp the customer buy your services
Why more features doesn't mean better customer experience?
Software DevelopmentWhen does a business really need a custom system?
6 signs that help you understand when standard tools are no longer enough for your business and custom system development becomes a justified investment.
Software DevelopmentWhy do programming projects get stuck and how to avoid it?
Programming projects most often stall not due to technical or technological issues, but because of unclear goals, misaligned expectations, and unmanaged changes during the project lifecycle.
Growth & Sales10 Often Forgotten System Features That Help Businesses Earn More
Business systems are most often discussed in terms of efficiency: less manual work, faster processes, fewer errors. A good system can provide much greater direct value – help sell more, close deals faster, increase customer order value, and notice in time when a customer starts drifting away.
AI & TechnologyVibe coding in organizations: 12 problems you might not notice in a prototype
AI tools today make it much faster to test ideas, build an internal tool prototype, or check how a new process might work.
AI & Technology10 Ways Artificial Intelligence Can Improve a Customer Self-Service Portal
Artificial intelligence in a customer self-service portal has value when it helps achieve a specific outcome.
Efficiency & DataA unique software solution helped clients save ~€90,000
One of our clients urgently needed a CRM solution that seemed quite simple in terms of functionality, but had several unique requirements that none of the existing, well-known CRM solutions could meet.
Digital TransformationCustom software solution or existing system?
Businesses often face the dilemma of whether to build their own systems or look for existing ones. Both options have their advantages and disadvantages.
Digital Transformation8 reasons why digitalization is so important for every business
Digitalization is the process of using digital technologies to transform traditional business processes, products, and services.
Digital Transformation5 tips on how to prepare for business digitalization
Digitalization can bring significant benefits to businesses, including increased efficiency, improved customer experience, and new revenue streams.
Software Development7 key requirements for successful web application development
Web application development is the process of creating and designing a website or web-based application that can be accessed over the internet. A successful web application should be easy to use, have a clear and intuitive user interface, and be able to handle a large volume of traffic.
Software Development7 reasons why Laravel is the best framework for business application development
As a business owner, you are likely looking for the most efficient and effective solution for your web application development needs. Laravel is a popular open-source PHP framework that offers a range of benefits for businesses looking to build web applications.
Customer ExperienceBenefits and Advantages of Customer Self-Service Portals
According to various survey results, between 50-80% of consumers view more favorably those companies (in both B2B and B2C sectors) that have (convenient) customer self-service portals.
Software DevelopmentWhen and why is a custom e-commerce solution the best choice?
E-commerce has been growing exceptionally fast for several years now, making an online store one of the most important sales channels for businesses trading online.
Software DevelopmentWhy and when is custom software development the better choice?
Today, the selection of software worldwide is greater than ever – from applications covering simple business processes to complex business management systems.
Software DevelopmentIs it worth it for non-IT companies to have an in-house development team?
Non-IT/software development companies often hire a programmer or development team in-house. In certain cases, this can be a good solution, as an in-house team can respond more quickly to emerging needs, has excellent knowledge of company processes, and is not occupied with other clients' work.
