Industrial goods B2B customer self-service portal

The customer's purchasing or maintenance employee repeats the ordering of technical goods, sees prices and finds documents. To select an unclear part, he provides equipment data to a specialist.

Even for standard goods, the customer must contact the manager for price, balance, documents, order history or repetition. The sales team becomes the center of order administration, and the customer has a slower process and depends on working time.

How the solution works

  1. An authorized employee of the customer chooses a previous purchase or an approved list of goods.
  2. The current code, commercial conditions and supply capability are re-verified.
  3. Checked order is transferred for execution. If technical issues remain, the specialist receives the customer's need and already selected parameters.
  4. The customer receives the accepted commitment and documents linked to his company and the place of delivery.

Key challenges

  • The customer is not able to make repeat purchases independently

Solution capabilities

Client Account and Rights

Users, divisions, addresses and order rights of the company are managed according to the customer's structure.

Customer-friendly catalog

Priority items are displayed with technical attributes, documents and the customer's commercial conditions.

Re-order

Searching by code, previous orders and saved lists reduces the time of routine purchases.

Accessibility and Deadline

Displays the real availability of a warehouse or reliable supplier with upgrade times.

ERP Integrated Ordering

The price, credit and balance are checked before the order is transferred to ERP.

Structured technical query

If the customer does not find the item, he can specify the equipment available, the detail sought or the necessary parameters and contact a specialist.

Business context

The customer is not able to make repeat purchases independently
Even for standard goods, the customer must contact the manager for price, balance, documents, order history or repetition. The sales team becomes the center of order administration, and the customer has a slower process and depends on working time.
The usual addition does not depend on the manager's employment
The production customer needs standard consumables repeatedly, often by the same equipment available. A convenient order according to history and agreed conditions facilitates the supplier's choice for the next purchase. Technical sales specialists can focus more on new projects and non-standard needs.

Core features

  • Client Account and Rights
  • Customer-friendly catalog
  • Re-order
  • Accessibility and Deadline
  • ERP Integrated Ordering
  • Structured technical query

Key integrations

Enterprise resource planning system (ERP)
Prices, credit, balances, bookings and documents.
Product information management system (PIM)
Technical catalogue and documents.
Customer relationship management system (CRM)
Client account, contacts and technical queries.
Warehouse management system (WMS)
Actual warehouse availability.
Supplier integrations
Additional availability and terms.

Potential impact (%)

The ranges indicate an illustrative relative change in the metric under the stated assumptions. Results depend on the starting position and actual use of the solution. Percentages for different metrics must not be added together.

Employee Time for Confirmed Reorder

12–36%Decreasing

This illustrative scenario assumes that 30-60% of manual data entry and handover work can be addressed. That share is assumed to fall by 40-60%. Company data is needed to verify both the addressable workload and the resulting change.

Compare processing and subsequent adjustment times for standard purchases of the same type.

Recurring requests for available documents or states

12–42%Decreasing

This illustrative scenario assumes that 30-60% of errors can be addressed through the data and rule checks described. That share is assumed to fall by 40-70%. Company data is needed to verify both the addressable share and the resulting change.

Counting queries per hundred orders executed, separating the need for a new technical solution.

Share of repeat-buying business customers

1–5%Increasing

Sample starting part - 65%. Assumption: 10-25% of the remaining cases involve an awkward purchase of conventional technical goods; a solution would help resolve 20-40% of these cases.

Returned buyers are divided by all customers whose normal re-purchase period has already come to an end. Included purchases through all channels.

Conditional calculation scenarios. The assumptions have not been validated against client measurements.

When this solution is relevant

  • Many regular B2B customers
  • The same products are purchased repeatedly
  • Managers often send prices and documents
  • ERP pricing and balances reliable
  • There is a clear priority product group

Implementation requirements

For repeated purchases of technical goods, customer equipment connections, relevant parts codes and commercial conditions are prepared. There is agreement on when the previous item can be ordered independently, and when a change in set-up or supply conditions requires specialist approval.

Further development options

  • Updating the client list of approved parts
  • Transmission of an urgent request with equipment data

Frequently asked questions

Adapting the solution to your business