Electronics retail pricing and promotion management system
The pricing team prepares prices and promotions for electronics, determines their validity and exceptions. Approved terms are passed to cash registers and e-commerce.
Cash register and electronic trading rules do not match the coupon, manufacturer's share and other discounts. The final amount is not always checked against the whole purchase combination. The buyer sees a different price when settling. The employee must explain and correct the situation, and undue discounts reduce the margin.
How the solution works
- A campaign with producer and channel conditions is prepared
- Check purchases check coordination of coupons and other discounts
- Approved price change is transmitted to channels and checked for acceptance
Key challenges
- Price and stock rules overlap between channels
Solution capabilities
Base selling price
The origin, shelf life and channel rules of the price must be clear.
Promotions and discounts
The campaign has a specific product list, term, audience and summation rules.
Combinations of rules
The system determines in advance which discounts can be summed up and who has priority.
Publication for channels
An approved price result or rule is passed to channels with clear validity.
Business context
- Price and stock rules overlap between channels
- Cash register and electronic trading rules do not match the coupon, manufacturer's share and other discounts. The final amount is not always checked against the whole purchase combination. The buyer sees a different price when settling. The employee must explain and correct the situation, and undue discounts reduce the margin.
- Share promise remains clear in settlement
- The buyer expects to receive the advertised price in accordance with the terms stated. Agreed discount rules reduce uncertainty at checkout and online. The trader can prepare offers by controlling the overlap of discounts and maintain confidence in price communication.
Core features
- Base selling price
- Promotions and discounts
- Combinations of rules
- Publication for channels
Key integrations
- ERP or price accounting source
- Cost, base price data and financial limits.
- Point-of-sale system (POS)
- Application of final prices and share rules at the box office.
- E-commerce platform
- Final prices and promotions on the customer's channel.
- Campaign planning process
- The purpose, terms of the campaign and the goods assigned to it.
- Financing Proposals Framework
- The financing campaign requires terms provided by the partner. The funding product itself and its approval is managed by the partner.
Potential impact (%)
The ranges indicate an illustrative relative change in the metric under the stated assumptions. Results depend on the starting position and actual use of the solution. Percentages for different metrics must not be added together.
Share of manual price corrections and share disputes
12–42%Decreasing
This illustrative scenario assumes that 30-60% of errors can be addressed through the data and rule checks described. That share is assumed to fall by 40-70%. Company data is needed to verify both the addressable share and the resulting change.
Transactions or service cases where the price had to be corrected manually due to system rules non-compliance are counted. The percentage is calculated on the number of all verified sales.
Time for the campaign to be prepared and verified on all channels
16–42%Decreasing
This illustrative scenario assumes that 40-70% of information searches and repeated cross-checks can be addressed. That share is assumed to fall by 40-60%. Company data is needed to verify both the addressable workload and the resulting change.
The time from the approved condition of the promotion to its reliable operation on all scheduled channels is measured.
Conditional calculation scenarios. The assumptions have not been validated against client measurements.
When this solution is relevant
- Frequent price and stock changes
- Multiple sales channels and different share rules
- Producer compensation or funded campaigns
- A lot of manual price corrections at the box office or in customer service
Implementation requirements
Pricing is compatible for the application of stock, coupons, sets and loyalty benefits across different channels. Existing trading platforms are assessed against the ability to maintain approved conditions at the box office, online and in the information provided to the customer.
Further development options
- Automatic verification of false combinations of the share
- Monitoring of published price discrepancies