Industry digitalisation analysis

Digitalization of electronics and home appliances retail

Clear selection and convenient after-purchase service

Digital maturity

Typical digital maturity

Shows the level of digitalisation companies in this line of business typically operate at.

The assessment considers use of core systems, how far processes are digitalised, integrations, data readiness and advanced use of data.

A 3 means ordinary, middling maturity. A 5 is given only where real-time data, automated decisions and advanced optimisation are already a routine part of core operations.

high
Digitalisation potential

Digitalisation potential

Shows the scale of business impact digitalisation could have in this line of business.

It weighs economic leverage, the scope for digital impact, the scale and repetition of processes, value lost today, and the leverage of better data and decisions.

A business area’s score is calculated from five weighted dimensions. A sector’s score is derived from the scores of its business areas.

76/100
Biggest challenge
Technical model data varies between channels
Biggest opportunity
From the right selection to the ready installation

Operating model

Electronics sales often include accessories, delivery, installation and after-sales service. Different employees must see what is offered to the customer and which services are already matched.

Sale of standard goods from stock

The buyer compares the features of the models and selects the item. The seller checks its balance and aligns the delivery.

Trade with installation and connection

The seller checks if the item is suitable for the customer's object and collects the installation conditions. Delivery and installer schedules are combined as parts of the same order.

Market context

The electronics buyer needs to understand whether the equipment will fit his environment and whether it will be able to be delivered and installed. More complex purchases can be supplemented by accessories, financing and after-sales service. Different channels of the dealer must provide a coordinated offer that employees will be able to fulfill.

  • The right setThe item, accessories and installation conditions must be aligned before delivery.
  • Purchase history for serviceThe issue of warranty is easier to deal with by seeing a specific device, sales document and previous work.

The basic operating model

01

02

03

04

05

06

07

Digital maturity scale

1

Separate records and manual work

Information is mainly held in separate files or notes. Employees pass it on and reconcile it manually.

2

Organised data within individual teams

Teams record their work consistently, but sharing information with colleagues still requires considerable manual checking.

3

Partially integrated systems

Core work is managed in systems. Some information is transferred automatically, but repeated data entry remains.

4

Coordinated systems and teams

Systems deliver the required data on time. Employees can see unfinished work and know who is responsible for resolving discrepancies.

5

Continuous measurement and improvement

The team checks data quality, evaluates results and uses them to improve operations. Automation is applied where its value can be demonstrated.

Executive summary

Technical information has to help you choose the right set. Linking the order to installation and device history decreases the search for information, both in sales and service.

Related digitalisation topics

Multichannel Trading PlatformProduct information managementStock ManagementCustomer Loyalty System

Combine technical product selection with delivery and service