Industry digitalisation analysis

Travel operators and agencies: an analysis of digitalization

Clearly aligned travel and fewer booking adjustments

Digital maturity

Typical digital maturity

Shows the level of digitalisation companies in this line of business typically operate at.

The assessment considers use of core systems, how far processes are digitalised, integrations, data readiness and advanced use of data.

A 3 means ordinary, middling maturity. A 5 is given only where real-time data, automated decisions and advanced optimisation are already a routine part of core operations.

medium
Digitalisation potential

Digitalisation potential

Shows the scale of business impact digitalisation could have in this line of business.

It weighs economic leverage, the scope for digital impact, the scale and repetition of processes, value lost today, and the leverage of better data and decisions.

A business area’s score is calculated from five weighted dimensions. A sector’s score is derived from the scores of its business areas.

76/100
Biggest challenge
The validity of the proposed component is not verified by reservation
Biggest opportunity
Replacing the trip is compatible with all related services

Operating model

The agency combines travel services from different suppliers and combines them with the traveller. A subsequent change of one reservation can affect the entire trip and its cost.

Tour operator booking seats in advance

The organizer buys the flight or accommodations in advance and sells his travels. Under contract, he may still have to pay for some of the unsold seats.

Individual and Inbound Travel Organizer

The team makes a trip for a specific group of multiple vendor services. It combines the route, checks approvals and adds up the total cost of the trip.

Business Travel Intermediary

Reservations are made in accordance with the company policy and service agreement. The traveller, customer and account recipient may differ.

Other organizer's travel sales agency

Sells the prepared product for commission; it itself does not normally operate every hotel or flight site.

Market context

The tour operator or agency combines the customer's choice with the terms of several service providers. A change in flight, accommodation, or other service may touch on the entire trip. It is important for the traveller to understand possible choices and obtain confirmed information in a timely manner, and for the team to preserve the history of all arrangements.

  • Combining multiple suppliersFlight, accommodation and additional services may have different approval and replacement deadlines.
  • Help with the change of travelThe manager needs to see what the change will affect and what decisions must be approved by the traveller.

Workflow and responsibilities

01

Need and role

The traveller, the customer, the role of the seller and the scope of service are determined.

02

Proposal and Economy

Compatible components, price validity and cost assumptions.

03

Commitment and Reservation

Individual records of the customer's decision, contract, supplier's responses and documents are kept.

04

Help and Change

Affected services are transferred to the agent in charge and checked for replacement.

05

Actual settlement

Costs, credits and receipts are matched with travel and remaining commitments.

Digital maturity scale

1

Separate records and manual work

Information is mainly held in separate files or notes. Employees pass it on and reconcile it manually.

2

Organised data within individual teams

Teams record their work consistently, but sharing information with colleagues still requires considerable manual checking.

3

Partially integrated systems Typical current situation

Core work is managed in systems. Some information is transferred automatically, but repeated data entry remains.

4

Coordinated systems and teams

Systems deliver the required data on time. Employees can see unfinished work and know who is responsible for resolving discrepancies.

5

Continuous measurement and improvement

The team checks data quality, evaluates results and uses them to improve operations. Automation is applied where its value can be demonstrated.

Executive conclusion

Service confirmations, payments and documents must be visible to the order. This allows the manager to more quickly spot the defect and explain the consequences of the change to the customer.

Related digitalisation topics

Travel booking managementThe integration of travel suppliersTraveller's self-service portalTravel disruption management

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