The reason is simple: the tool has become so broad and complex that without clearly defined metrics, properly configured events, and a person who can interpret the data, much of the information remains unused. The company has analytics, but no clear answers.
This is where simpler and more specific tools come in handy. They help you see faster what is most often missing when making decisions.
Umami – when you need clear analytics
If Google Analytics seems too complex, Umami can be an excellent alternative.
Link: https://umami.is/
It presents the most important metrics in one window: visitors, pageviews, traffic sources, most popular pages, and selected events. The interface is highly user-friendly, so understanding what's happening on your website doesn't require navigating through dozens of different reports.
Umami is especially suitable for companies that need to quickly understand the overall situation and make decisions based on clear data.
How is it useful?
Clear and simple analytics.
Key metrics visible at a glance.
Convenient advertising campaign analysis.
Greater focus on privacy than most traditional analytics tools.
Microsoft Clarity – see what visitors actually do
Analytics charts don't show why a user didn't submit an inquiry or complete a purchase. Microsoft Clarity helps you see this.
Link: https://clarity.microsoft.com/
The tool records anonymized user sessions, shows heatmaps, clicks, and browsing logic.
Often it's enough to review just a few sessions to reveal problems that aren't visible in any statistics report.
For example:
users click on elements that aren't clickable;
they can't find contact information;
they stop filling out forms;
they don't understand what to do next.
Such insights often allow you to improve results without additional investment in advertising.
Mouseflow – when you need to understand not just what's happening, but why
Mouseflow offers similar functionality to Microsoft Clarity, but provides more capabilities for in-depth analysis.
Link: https://mouseflow.com/
You can analyze sales processes, monitor form completion, segment users, and search for specific problems in different scenarios.
If a website, customer self-service, or B2B portal is an important part of your business, Mouseflow helps not only notice problems, but also understand their causes.
It's one of the most useful tools for optimizing more complex digital processes.
Leadfeeder – find out which companies are interested in your services
For B2B companies, this often becomes the biggest discovery.
Link: https://www.leadfeeder.com/
Leadfeeder helps identify companies that have visited your website and shows which pages they viewed, how many times they returned, and what they were most interested in.
Of course, the tool doesn't reveal specific people's names or email addresses, but it can show that a specific company has viewed your services page several times.
For the sales team, this can be an excellent signal to initiate a conversation at the right time.
No single tool will answer all questions
These tools don't compete with each other. On the contrary – they complement one another.
Umami helps you quickly understand the big picture.
Microsoft Clarity lets you see actual user behavior.
Mouseflow provides the ability to dive into more complex scenarios.
Leadfeeder helps you understand which companies are interested in your business.
Used together, they provide significantly more value than standard analytics alone.
Data is valuable only when it turns into decisions
No tool by itself will increase sales. Data helps make decisions: simplify the ordering process, improve navigation, shorten forms, eliminate places where users get stuck, or notice a potential client in time.
That's precisely why analytics should be valued not as a collection of reports, but as a tool to continuously improve customer experience and business results.
It's also worth mentioning that all the tools discussed in this article have free plans or free versions, which are completely sufficient for most smaller websites or portals, so you can usually start analyzing user behavior without additional investment.