Brand and digital asset management system
The team locates the brand material and verifies its usage rights. When a license or file changes, it is possible to determine which published content needs to be updated.
Files are stored in local directories, cloud storage, design tools and client systems without a single valid version. Obsolete elements are used, creation is repeated, and it takes time to find the right file.
How the solution works
- Getting the source and conditions of use of the resource
- Assign brand, version and proper use
- Find a file suitable for specific use
- Passing on to creation with relevant conditions
- Changing the source to identify the affected adaptations and action
Key challenges
- Creative files, brand guidelines and versions split
- Content rights and usage limits are not reliably traceable
Solution capabilities
Proper search
The brand, language, content type and purpose allow you to find the version you need. An older piece may remain suitable for your campaign.
Scope of rights
The terms of the license and of the person's image, music or other components are associated with actual use: territory, channel, duration and application.
Derived Files
The adaptation refers to the works used and their licenses. For example, the exported video continues to be subject to the terms of the image of the music and performers used in it.
Verification of rights of use
When the rights document is missing, the material is forwarded to the responsible professional for review. It specifies where, for how long and under what conditions it can be used.
Impact of a change
The ending or amendment of the terms shows known publications and adaptations. The decision on existing use is made under real conditions, not just the file's validity tag.
Business context
- Creative files, brand guidelines and versions split
- Files are stored in local directories, cloud storage, design tools and client systems without a single valid version. Obsolete elements are used, creation is repeated, and it takes time to find the right file.
- Content rights and usage limits are not reliably traceable
- Licenses, author's consents, talent rights, parties to use, terms and origin of AI-generated content are stored separately. Content can be used in the wrong channel or after rights have expired, causing legal and reputational risks.
- Brand material is available for proper use
- The client and his partners must use the relevant files in accordance with the current conditions. Search and rights information helps to prepare a campaign or new channel without repeated file collection. When permission changes, it is more clearly visible which publication needs to be viewed.
Core features
- Proper search
- Scope of rights
- Derived Files
- Verification of rights of use
- Impact of a change
Key integrations
- Sources of Creation and Licenses
- Original, applicable terms, their document and scope of validity.
- The course of creation and publication
- The adaptation used, its sources and the place of publication known.
Potential impact (%)
The ranges indicate an illustrative relative change in the metric under the stated assumptions. Results depend on the starting position and actual use of the solution. Percentages for different metrics must not be added together.
Time to search for the right resource
16–42%Decreasing
This illustrative scenario assumes that 40-70% of information searches and repeated cross-checks can be addressed. That share is assumed to fall by 40-60%. Company data is needed to verify both the addressable workload and the resulting change.
Measure minutes to find and check the really needed resources for comparable tasks.
Post-publication non-compliance identified
12–42%Decreasing
This illustrative scenario assumes that 30-60% of errors can be addressed through the data and rule checks described. That share is assumed to fall by 40-70%. Company data is needed to verify both the addressable share and the resulting change.
Count publications for which a pre-existing but unapplied condition of use has been established after release.
Conditional calculation scenarios. The assumptions have not been validated against client measurements.
When this solution is relevant
- The material is used in several projects and channels, and the proper version is searched in different repositories.
- The rights and terms of use for photographs, fonts or other elements are not linked to the work prepared.
Project scope and implementation
The files are protected by valid rights of use, terms and relationships to the prepared works. For a small amount of material, existing storage with an orderly register may be sufficient. Wider management is required often using the same elements in multiple channels or projects.
Further development options
- Additional source and adaptation connections based on real usage and patch scripts.