Integration of construction materials, tools, garden, home improvement and interior goods sales, inventory, pricing and customer experience into a single managed digital chain.
A good digital solution does not sell individual products, but rather a complete and deliverable project outcome.
The business area includes building materials, tools, garden, home improvement, finishing and interior goods, where selection often depends on dimensions, technical compatibility, quantities and delivery conditions.
The customer needs a complete combination of materials, accessories, tools and delivery.
Products are sold by unit, metre, square metre, cubic metre, weight and in various packaging.
Weight, volume, warehouse location, transport, unloading and site access determine the actual delivery cost.
A private customer and a contractor have different pricing, credit, documentation, order frequency and self-service needs.
In home improvement and building materials retail, the digital channel must address not only discovery, but also project calculation, technical compatibility, large item logistics and self-service for both consumers and professionals.
Dimensions, project type, technical and aesthetic requirements and budget are collected.
Packaging, waste allowance, mandatory components, tools and possible alternatives are calculated.
Compatibility, operating characteristics, documents, colours and material combinations are verified.
Assessment of total kit stock availability, supply lead times, individual pricing and transport conditions.
Management of cutting, mixing, assembly, custom production, reservation and payment.
Recording of partial shipments, missing items, amendments, documentation and subsequent project phases.
Quantities, compatibility and delivery are calculated by an employee, and the customer receives files or separate quotations.
ERP, POS and e-commerce manage products, but project logic and special services remain outside the system.
For some categories, quantity calculation or visualisation works, but data and ordering are not integrated.
Dimensions, quantities, compatibility, real-time availability, services and delivery are managed in a single flow.
The system analyses basket completeness, reasons for returns, delivery costs and category conversion.
AI and visualisation help to initiate the project, but critical dimensions, technical solutions and safety boundaries remain under human control.
In the building materials, home and interior products trade, digitalisation value is determined not by the number of products in the catalogue, but by the ability to help the customer complete a specific project.
The first version should cover one project category: quantity calculation, technical compatibility, real availability and delivery price. Only afterwards is it worth expanding to visualisation or drawing analysis.
