Direct-to-consumer order management system

The team tracks the order from payment and stock reservation to shipment. Cancellations or other problems are forwarded to responsible employees for resolution.

Payment confirmation, warehouse reservation and shipment transfer reach different systems at different times. Failure of one stage may result in the order remaining paid, but not being handed over for execution. The customer is presented with a false state, the staff restores the order progress by hand, and some errors are only noticed after receiving a complaint.

How the solution works

  1. The approved purchase is linked to the payment and the required reserve reservation.
  2. Order lines are passed to the selected execution location.
  3. The actual events of the warehouse and the carrier update the status of execution.
  4. In the absence of a product, cancellation or completion of only part of the order shall combine booking, payment and customer information actions.

Key challenges

  • Order execution between payment, warehouse and delivery fragmented

Solution capabilities

Order line progress

The employee can distinguish which part of the order is pending, executed, shipped or cancelled and see the reason for this.

Reconciliation of Reservation and Enforcement

The order receives an approved reservation from stock management and is passed to the place capable of fulfilling it under the promised terms.

Actual Consignment Transfer

The state of dispatch shown to the customer is based on actual transmission, and the creation of a message or label is separated from the departure of the shipment.

Unexecutable line resolution

In the absence of a product, the employee can match the wait, partial execution or cancellation by changing the financial liability and reservation accordingly.

Business context

Order execution between payment, warehouse and delivery fragmented
Payment confirmation, warehouse reservation and shipment transfer reach different systems at different times. Failure of one stage may result in the order remaining paid, but not being handed over for execution. The customer is presented with a false state, the staff restores the order progress by hand, and some errors are only noticed after receiving a complaint.
The purchase promise continues until dispatch
An order paid to the customer means an expected delivery. Linked payment, reservation and warehouse work allows you to set an unexecutable string earlier. The service team can match an alternative or cancellation before an uncertain state has caused repeated requests and disappointment.

Core features

  • Order line progress
  • Reconciliation of Reservation and Enforcement
  • Actual Consignment Transfer
  • Unexecutable line resolution

Key integrations

E-commerce platform
New order, customer's chosen delivery method and recall actions.
Payment Service Provider
Confirmation of payment, return and other financial events that change the execution of the order.
ERP/stock system
Order registration, stock reservation basis and financial documents.
WMS / Enforcement Center
Set-up, packaging, dispatch and execution exceptions.
Carrier systems
Consignment number, actual delivery date and final status of the shipment.

Potential impact (%)

The ranges indicate an illustrative relative change in the metric under the stated assumptions. Results depend on the starting position and actual use of the solution. Percentages for different metrics must not be added together.

Part of orders requiring manual correction due to non-conformity of booking or execution statuses

12–42%Decreasing

This illustrative scenario assumes that 30-60% of errors can be addressed through the data and rule checks described. That share is assumed to fall by 40-70%. Company data is needed to verify both the addressable share and the resulting change.

Estimated orders for which the employee had to adjust the reservation, status or execution location due to an internal system error. The percentage is calculated on the number of all confirmed orders of the same type.

Time from successful payment to order transfer to complete

6–25%Decreasing

This illustrative scenario assumes that 20-50% of waiting caused by missing information or unclear responsibility can be addressed. That share is assumed to fall by 30-50%. Company data is needed to verify both the addressable share and the resulting change.

The time from the final payment confirmation to the first confirmed state of completion is measured.

Conditional calculation scenarios. The assumptions have not been validated against client measurements.

When this solution is relevant

  • The order status displayed in the e-shop does not reflect its full execution progress
  • Stocks, payments, warehouse and carrier use different events, so the order shown to the customer may not match the actual execution.

Implementation requirements

The execution of orders is determined by the owners of the final states and their transfer to the customer. Repeating payment messages, warehouse defects and cancellations have a described reconciliation process that prevents the repetition of financial or physical action.

Further development options

  • Partial execution from multiple warehouses
  • Reclassification of an Outstanding Order by Term and Cost

Frequently asked questions

Adapting the solution to your business