"City for People" Website
We developed the "City for People" website for Utena's new city positioning. This is not an official municipal website, but a representative platform designed to present Utena as a city for living, working, business, and leisure.
Open project
About the Project
As part of Utena's city image renewal, a new positioning direction was established – "Utena – a City for People."
The website's task was to expand this direction in the digital space: not only to present the city, but also to showcase its everyday life, people, environment, business opportunities, and planned changes.
Our role was to develop the website according to the prepared visual and content direction, prepare the structure for different types of content, and ensure convenient management.
The Solution Created
The website presents Utena to several key audiences – residents considering relocation, businesses, city visitors, and Utena residents themselves.
Different sections provide information about life in the city, career and business opportunities, leisure, the city's future projects, neighborhoods, news, and stories of people living in Utena.
The content management structure was prepared to allow the website to be continuously updated with new stories, projects, and city news.
Key Project Aspects
Implementation of New City Positioning
The website became one of the main communication tools for Utena's new image. The technical implementation had to maintain the prepared visual direction and apply it consistently across different types of content.
Different audiences on one website
Content is not just for city residents. The website also addresses people considering moving to Utena, starting a business here, working, or coming for leisure.
Content-driven structure
A large part of the website consists not of formal institutional announcements, but of city stories, people's experiences, places, and arguments that help form a clearer picture of Utena.
Convenient further administration
The website is designed as a continuously updated platform, so it was important to create a clear administration logic for different content types.
Our work
Technical project planning
Custom design development
Implementation of different content types
Content management system setup
Responsive design development
Content entry and implementation of corrections
Testing and Launch
Result
A representative platform for the city of Utena was created, where the new city positioning is expanded through people's stories, themes of living, business, leisure, and the city's future.
The website allows Utena to be presented not as an institution, but as a place where it's good to live, work, and create.