Industry digitalisation analysis

Hotels and Properties: A Digitalization Analysis

Ready rooms and smoother guest service

Digital maturity

Typical digital maturity

Shows the level of digitalisation companies in this line of business typically operate at.

The assessment considers use of core systems, how far processes are digitalised, integrations, data readiness and advanced use of data.

A 3 means ordinary, middling maturity. A 5 is given only where real-time data, automated decisions and advanced optimisation are already a routine part of core operations.

high
Digitalisation potential

Digitalisation potential

Shows the scale of business impact digitalisation could have in this line of business.

It weighs economic leverage, the scope for digital impact, the scale and repetition of processes, value lost today, and the leverage of better data and decisions.

A business area’s score is calculated from five weighted dimensions. A sector’s score is derived from the scores of its business areas.

76/100
Biggest challenge
Room availability and reservations do not match between channels
Biggest opportunity
More direct bookings and a smooth guest stay

Operating model

The hotel, guest house and apartment operator organise the arrival and room maintenance differently. The need for additional services and coordination of staff depends on the size and activity of the facility.

Small hotel or guest house

A small team administers reservations, accepts guests and prepares rooms. It is important for them to see arrivals, payments and day jobs quickly.

Multi-Object Hotel Network

The network coordinates sales channels, and each hotel manages its own rooms and staff. The reservation must have clear services and conditions of the selected facility.

Individual apartment operator

The operator administers housing, remote access and cleaning teams located in different locations. Each arrival is checked for housing preparation and information received by the guest.

Accommodation and additional services complex

The room is sold together or alongside catering, procedures and activities with different capacities.

Market context

The hotel combines sales through intermediaries and direct reservation, room preparation and additional services. The guest appreciates clear conditions and smooth arrival, and it is important for the hotel to see earnings after channel and cost of stay. The scope of small object and multi-hotel network solutions can vary significantly.

  • Reservations from several channelsChanges to the arrival, departure and guest must reach the reception and the team preparing the rooms.
  • Room readinessA free room may not yet be cleaned or repaired, so it cannot be allocated to a guest solely on the basis of booking schedule.

Workflow and responsibilities

01

Offer and Reservation

The hotel announces relevant prices, room availability and conditions. Direct and intermediary reservations renew the total occupancy.

02

Preparations for arrival

The reception checks the reservation, the guest's wishes and the additional services ordered. The required work is forwarded to the responsible employees.

03

Room preparation

Cleaning and maintenance teams note the work done. The reception sees if the room can be passed to a guest.

04

Stay service

Guest requests are assigned to employees and executed at the agreed time. Registrations are made for additional services actually provided.

05

Settlement and Performance Review

The bill is checked against reservation conditions and services provided. The hotel assesses guest reviews, sales channel costs and the profitability of the stays.

Digital maturity scale

1

Separate records and manual work

Information is mainly held in separate files or notes. Employees pass it on and reconcile it manually.

2

Organised data within individual teams

Teams record their work consistently, but sharing information with colleagues still requires considerable manual checking.

3

Partially integrated systems

Core work is managed in systems. Some information is transferred automatically, but repeated data entry remains.

4

Coordinated systems and teams

Systems deliver the required data on time. Employees can see unfinished work and know who is responsible for resolving discrepancies.

5

Continuous measurement and improvement

The team checks data quality, evaluates results and uses them to improve operations. Automation is applied where its value can be demonstrated.

Executive conclusion

The guest can book a stay directly, select additional services and provide arrival information. The reception and service team see approved arrangements and room readiness. The manager evaluates sales channels along with their costs, so he can distinguish higher income from higher earnings.

Related digitalisation topics

Hotel PMS IntegrationRoom Operations ManagementGuest self-service portalHotel Revenue Management

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