Industry digitalisation analysis

Event Organization and Service Companies: Digitalization Analysis

All participants of the event work according to a coordinated plan

Digital maturity

Typical digital maturity

Shows the level of digitalisation companies in this line of business typically operate at.

The assessment considers use of core systems, how far processes are digitalised, integrations, data readiness and advanced use of data.

A 3 means ordinary, middling maturity. A 5 is given only where real-time data, automated decisions and advanced optimisation are already a routine part of core operations.

medium
Digitalisation potential

Digitalisation potential

Shows the scale of business impact digitalisation could have in this line of business.

It weighs economic leverage, the scope for digital impact, the scale and repetition of processes, value lost today, and the leverage of better data and decisions.

A business area’s score is calculated from five weighted dimensions. A sector’s score is derived from the scores of its business areas.

72/100
Biggest challenge
Capacity of spaces, machinery, personnel and suppliers is managed separately
Biggest opportunity
The event team is working on one approved plan

Operating model

The event organizer combines the client program, participants, suppliers, spaces and equipment. The preparation and event day team needs the same approved agreements.

Event agency managing the entire project

Combines customer purpose, multi-supplier services and event execution; may not have the equipment itself.

Technical service and rental company

Manages own or leased equipment, transport and technician work, including preparation and return.

Conference Organiser

The client project has invited or paying participants, session choices and a registration team.

Contractor providing a separate event service

Responsible for the agreed portion of catering, personnel or logistics; does not manage the entire program or participant base.

Market context

The event company combines creative proposal with budget, suppliers and precise execution sequence. Program change can touch equipment, spaces and several teams. It is important for the customer to understand the cost and possibilities of the change, and for the participant to have smooth registration and arrival.

  • Fixed event dateDelayed supply or unprepared space must be noticed even when an alternative can be found.
  • Cost of ChangesThe customer's request needs to be matched with suppliers, team and budget, clearly naming additional work.

Workflow and responsibilities

01

Need and Proposal

Define the scope, cost, assumptions and client decider of the service.

02

Resource Commitments

Full-cycle reserves and supplier responses are checked.

03

Preparation and Registration

Teams prepare an event, and participants are only registered based on the actual function of the organizer.

04

Enforcement and deviations

Critical checks and changes have responsible enforcers.

05

Repayment and financial completion

Equipment, work, supplier costs and agreed customer settlement are agreed upon.

Digital maturity scale

1

Separate records and manual work

Information is mainly held in separate files or notes. Employees pass it on and reconcile it manually.

2

Organised data within individual teams

Teams record their work consistently, but sharing information with colleagues still requires considerable manual checking.

3

Partially integrated systems

Core work is managed in systems. Some information is transferred automatically, but repeated data entry remains.

4

Coordinated systems and teams

Systems deliver the required data on time. Employees can see unfinished work and know who is responsible for resolving discrepancies.

5

Continuous measurement and improvement

The team checks data quality, evaluates results and uses them to improve operations. Automation is applied where its value can be demonstrated.

Executive conclusion

The changes are worth linking to the specific works and their cost. The team must see what is not ready yet, and the manager - whether the additionally ordered services are aligned with the customer.

Related digitalisation topics

Event Project PlatformCapacity and inventory managementEvent Day OperationsParticipant Registration System

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