Industry digitalisation analysis

Operators of entertainment and attractions: a digitalization analysis

Reservations based on actual facility capacity

Digital maturity

Typical digital maturity

Shows the level of digitalisation companies in this line of business typically operate at.

The assessment considers use of core systems, how far processes are digitalised, integrations, data readiness and advanced use of data.

A 3 means ordinary, middling maturity. A 5 is given only where real-time data, automated decisions and advanced optimisation are already a routine part of core operations.

medium
Digitalisation potential

Digitalisation potential

Shows the scale of business impact digitalisation could have in this line of business.

It weighs economic leverage, the scope for digital impact, the scale and repetition of processes, value lost today, and the leverage of better data and decisions.

A business area’s score is calculated from five weighted dimensions. A sector’s score is derived from the scores of its business areas.

76/100
Biggest challenge
Channels reserve same last places
Biggest opportunity
Ticket sales aligned with visitor receptions

Operating model

The object of interest may limit tickets by time, zone, guide or other required resources. Employees additionally control actual arrivals, queues and performance disruptions.

A multi-activity amusement park

The fleet sells entrances and individual activities with different number of seats. Staff follow queues, technical condition and weather-induced job changes.

Cognitive object with time reservations

Restricted simultaneous attendance or group size; some spaces may have different visiting conditions.

Tour and Tour Operator

A guide, transport and necessary equipment are reserved for the departure. Participants are provided with meeting time, location and selected operating conditions.

The Open Object of Nature

Visitors can come without a ticket or registration. The operator maintains routes and publishes information about the visit, the state of the place and temporarily closed sections.

Market context

The operator of the visiting object combines ticket sales with a real opportunity to receive and serve people. Groups, different activities and seasonal flows change the load. It is important for the visitor to understand the arrival order and to take advantage of the selected service without unexpected queues or inaccessible activities.

  • Uneven VisitationGroups, weekends and weather conditions can dramatically change the load on a particular time.
  • Limits of different activitiesThe total ticket does not yet show how many people will be able to participate in the individual activity at the same time.

Workflow and responsibilities

01

Terms of Service

Define the contents, eligibility and availability of the ticket.

02

Choice of location

Checking the time, limiting resources and real sales volume.

03

Arrival

The right of a ticket is checked according to the rules of its use.

04

Local Operations

The team controls closing, waiting and proper targeting of visitors.

05

Completion of the amendment

A real alternative is provided to the affected visitor and settlement is arranged.

Digital maturity scale

1

Separate records and manual work

Information is mainly held in separate files or notes. Employees pass it on and reconcile it manually.

2

Organised data within individual teams

Teams record their work consistently, but sharing information with colleagues still requires considerable manual checking.

3

Partially integrated systems Typical current situation

Core work is managed in systems. Some information is transferred automatically, but repeated data entry remains.

4

Coordinated systems and teams

Systems deliver the required data on time. Employees can see unfinished work and know who is responsible for resolving discrepancies.

5

Continuous measurement and improvement

The team checks data quality, evaluates results and uses them to improve operations. Automation is applied where its value can be demonstrated.

Executive conclusion

Reservations must match the actual capacity of the facility. When operating conditions change, it is important to renew the sale in time, inform visitors and assign employee actions.

Related digitalisation topics

Ticket and time interval platformManaging visitor flowsAccessibility and safety dataVisitor's self-service portal

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