Digitalisation of membership and expert content platforms

Shows the level of technological and process digitalisation at which companies in the sector or business area typically operate today.

A typical market situation is assessed, not the most advanced companies.

The assessment consists of five equally weighted dimensions:

Core system usage

Whether ERP, CRM, WMS, MES, customer portals or other operationally important systems are widespread in companies.

Process digitalisation

How many core processes run in systems and how many are still managed manually.

Systems integration

Whether core systems exchange data between themselves or whether employees transfer information manually.

Data quality and readiness

Whether core data is structured, up-to-date, consistent and suitable for automation and analytics.

Advanced data use

Whether real-time analytics, forecasting, automated alerts, optimisation models or AI are used.

The final score is the average of the five dimensions.

1–5 scale

• 1 very low maturity
• 2 low maturity
• 3 medium maturity
• 4 high maturity
• 5 very high maturity

A low maturity score does not necessarily indicate low potential. On the contrary, low maturity and a high level of manual work may indicate significant untapped digitalisation value.

Shows how much significant business value a typical sector or business area company can create by systematically digitalising core processes.

The rating is calculated on a 100-point scale across five dimensions:

Process frequency and scale 20 %

An assessment of how frequently the digitalised processes recur and what proportion of operations they represent.

Manual work intensity 20 %

An assessment of the extent to which processes depend on email, telephone, Excel, paper documents and repeated data entry.

Impact on revenue and costs 25 %

An assessment of the potential effect on sales, margin, customer retention, administrative costs, errors, downtime or inventory.

Growth and scale potential 20 %

An assessment of whether digitalisation would enable operational capacity to be increased without expanding headcount and costs at the same rate.

Impact on decisions and risk 15 %

An assessment of the potential effect on data reliability, decision-making speed, customer experience, and the reduction of errors and operational risk.

The final score is calculated according to the assessments and weights of all dimensions.

100-point scale

• 0–20 very low potential
• 21–40 low potential
• 41–60 moderate potential
• 61–80 high potential
• 81–100 very high potential

A high score does not mean the solution will be easy to implement. It indicates the size of the potential value, not the implementation complexity.